American Association of
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meet our 2023 presenters
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| Susan BoydellPartner Susan Boydell, a partner with Barlow/McCarthy, has deep experience and brings a practical yet inventive strategic thinking to healthcare organizations and physician practices nationwide. Susan helps clients discover innovative ways to earn new business while ensuring they stay one step ahead of the trends. Whether it’s coaching field teams or program leaders, she is passionate about inspiring teams to do great work. |
| MICHELE BROCKPhysician Liaison Michele Brock is an accomplished leader with over 25 years of experience in the healthcare industry. She has been with the with the Physician Liaison Program at UK Healthcare in Lexington, KY for over 8 years and currently serves as the service line leader for Kentucky Children’s Hospital. Michele is passionate about developing relationships with referring providers and analyzing data to help identify key relationships and opportunities for growth. Michele also serves as the training coordinator and content expert for EpicCare Link. She received a Silver Award for Innovation for ECL Implementation. Michele is a mentor for AAPL new members, on the AAPL membership committee and executive board, and was a former member of the AAPL webinar committee. She earned her Master of Science Degree from the University of Western Illinois and her Bachelor of Arts degree from the University of Northern Iowa. |
| lori brookhouseRegional Manager, Physician Relations Lori is currently the regional manager for Physician Relations at Cancer Treatment Centers of America, part of City of Hope and has called this home for 4 years. Lori was also in the diagnostics world prior to CTCA, selling to PCPs, OBGYNs, Oncologists, and urologists. Prior to medical sales, Lori ran a successful business with her father and was the director of sales and marketing for the company. She has three beautiful children, Zachary (11), Joshua (6) and Isabella (2). Lori currently lives in Arizona but was born and raised in a suburb of Illinois. |
| Josh cameronJosh Cameron, MBA Josh Cameron is the Executive Vice President of Marketware – a web-based platform for claims data, provider relations, provider recruitment, and provider onboarding. He has been with Marketware for the past six years. Before that, he led physician liaison teams for oncology, cardiology, and orthopedic practices in Texas, where he is still based today. Josh has a B.S. in Communication Studies from Sam Houston State and an M.B.A. in Healthcare Management from the University of Texas at Tyler. |
| APRIL COLLINSPhysician Relations Territory Manager April Collins graduated from Kansas State University with a bachelor’s degree in social science with an emphasis in economic management. Since then, April has enjoyed a fun and rewarding career in healthcare marketing and has even gained some experience as a practice administrator for a small primary care practice. April began helping patients connect with world class care as Physician Relations Territory Manager at The University of Kansas Health System just over three years ago. |
| Jesse M. Ehrenfeld, MD, MPHPresident Jesse M. Ehrenfeld, MD, MPH, was elected president-elect of the American Medical Association in June 2022. He is a senior associate dean, tenured professor of anesthesiology and director of the “Advancing a Healthier Wisconsin Endowment” at the Medical College of Wisconsin. He was elected to the American Medical Association Board of Trustees in 2014. Dr. Ehrenfeld divides his time among clinical practice, teaching, research and directing a $560-million statewide health philanthropy. He also has an appointment as an adjunct professor of anesthesiology and health policy at Vanderbilt University in Nashville, Tenn., and as an adjunct professor of surgery at the Uniformed Services University of the Health Sciences in Bethesda, Md. Dr. Ehrenfeld is a consultant to the World Health Organization Digital Health Technical Advisory Group and previously served as co-chair of the Navy Surgeon General’s Taskforce on Personalized and Digital Medicine and as a special advisor to the 20th U.S. Surgeon General. |
| cynthia ferstDirector of Physician Outreach Highly-innovative and results-oriented leader with demonstrated skills in a multifaceted environment. Keen ability to detect opportunities for growth and process improvement within the organization. Focused on volume growth as well as physician and patient satisfaction resulting in growth. A strong interest in professional and collaborative environments that encourages growth and development. 12 years of sales experience including over 7 years within the healthcare industry. |
| kim grantRegional Manager, Easter Region
Pediatric Growth Strategist and
Onboarding Specialist
Executive Director of Dayton Children's Health Partners Kim Grant has over 30 years of business development, strategic marketing, sales, physician relations and population health experience. Her focus with Tiller-Hewitt HealthCare Strategies is on developing and managing sales teams directly related to physician alignment/relations and physician integration and retention for hospitals and health systems. She also currently serves as the Executive Director of Dayton Children’s Health Partners, a clinically integrated network. Kim has a BA in marketing from Bowling Green State University in Bowling Green, Ohio and an MA in Communications T from Wright State University in Dayton, Ohio. |
| molly greenwaldVP Aid Marketing and Business Development |
| ERICA HAMMONDManager, Physician Business Development Erica is the Manager of Physician Business Development for Tampa General Hospital where she orchestrates strategy across the business development team to enhance physician alignment and surgical volume. Prior to her current role, Erica served as the Business Operations Manager at The Surgery Center at TGH Brandon Healthplex where she was responsible for implementing operational processes and upholding regulatory compliance and accreditation measures. Erica came to The Surgery Center at TGH Brandon Healthplex after working at a healthcare technology and consulting firm for over four years. During this time, Erica consulted with some of the largest healthcare systems across the nation regarding their compliance strategies surrounding fair market valuations and other healthcare regulatory reporting. |
| CINDRA KAMPHOFFKeynote Speaker, Executive Performance Coach & Author
Cindra Kamphoff, Ph.D., CMPC, PCC, is an award-winning keynote speaker and executive performance coach for leaders, professional athletes, and championship teams. Her clients range from Verizon Wireless, Target, and Walmart to the Minnesota Vikings. She has provided mental training for the Minnesota Vikings for four years, working one-on-one with the players. Last summer Cindra worked with the United States Olympic Track and Field team while they were in Tokyo working with the athletes one-on-one to help them train their minds. She is the author of an Amazon bestseller, Beyond Grit: Ten Powerful Practices to Gain the High Performance Edge and the corresponding workbook. Her podcast, The High Performance Mindset podcast, has over 2 million downloads and is ranked in the top 100 podcasts where she interviews thought leaders about mindset. Cindra lives in Minnesota with her husband, Dan, and their two boys, Carter and Blake. |
| jodi knodeDirector, Physician Concierge Services
Jodi Knode is the Director of Physician Concierge Services at UMass Memorial Health. She is a results-driven healthcare executive with a 20+ year track record of achievement, strategic leadership and navigating diverse business challenges. In her current role Jodi works collaboratively with both internal and external stakeholders to deliver value while serving as an ambassador for the health care system. |
| michelle krugerDirector, Physician Business Development Michelle Kruger is the Director of Business Development for Tampa General Hospital where she’s responsible for defining and executing service line business development strategies, leading a physician business development team and expanding TGH’s referral network across the state of Florida and beyond. She has 15 years of experience in leading highly-successful business development teams in the healthcare industry, with a passion for data-driven sales processes, physician loyalty and retention and team member development. Michelle also has experience in leading and executing physician and consumer marketing campaigns, customer service call center management, healthcare retail operations management and strategic project management in her previous positions with BayCare Health System Sagent, an enterprise business intelligence solutions company. |
| christopher mccarthyCommunity Health Project Manager Chris has worked at UnityPoint Health-Des Moines for more than 33 years focusing on community health and engagement. In his role, he works to identify community health needs and leverage hospital resources and engage community partners to respond collaboratively. This includes addressing the Social Determinants of Health. He is a member of numerous organizations and boards focused on health and community improvement as well as a former Fellow in the National Leadership Academy for the Public’s Health. |
| william mckennaPhysician Liaison Bill McKenna began his career as a patient advocate with Americorps, then spent seven years as a transplant coordinator before becoming a physician liaison with Inspira Health five years ago. He received his Bachelor’s Degree in Health Policy and Administration from Penn State University and his Master’s Degree in Business Administration from Wilmington University. Bill’s experience communicating with physicians and patients in various roles provides unique and valuable insight toward his work. |
| kaitlyn morrellProvider Outreach and Engagement Advisor Kaitlyn Morrell is a provider outreach and engagement advisor for Randall Children’s Hospital at Legacy Emanuel and Legacy Health Partners in Portland, Oregon. Kaitlyn received her Master of Business Administration (Organizational Behavior) from Marylhurst University and Bachelor of Arts in both Communication (Public Relations and Advertising) and Music (Voice) from Pacific Lutheran University. Prior to provider outreach and engagement, she worked as non-clinical operational manager at Legacy Mount Hood Medical Center. Outside of work, Kaitlyn loves to run and train for marathons and spend time with her two kids and husband. |
| PAULA MURPHYSenior Physician Liaison Paula Murphy, RN, BSN, MBA is Senior Physician Liaison at St. Louis Children's Hospital. She has been with Children's since 1990 and came to her physician liaison role after 17 years as a pediatric clinician. The transition to Physician Services in 2003 provided the opportunity to combine clinical experience with the business/strategic side of the hospital. Paula is active in committee and leadership positions with AAPL (American Association of Physician Liaisons) Paula completed her Bachelor of Science in nursing and MBA at University of Missouri-Columbia. |
| DEBRA PATT, M.D., PH.D., MBAPhysician Dr. Debra Patt is a practicing oncologist and breast cancer specialist in Austin, Texas, and an executive vice president of Texas Oncology with responsibilities in healthcare policy and strategic initiatives. She is an active leader in breast cancer and research in healthcare informatics. Dr. Patt has responsibility for breast cancer research in Austin and leads our multidisciplinary tumor boards for breast cancer. As an expert in healthcare policy, she has testified before Congress to protect access to care for Medicare beneficiaries. She chairs the Council on Legislation for the Texas Medical Association and works to formulate responsible healthcare policy that improves the health of Texans. She serves as the Editor in Chief of the Journal of Clinical Oncology Clinical Cancer Informatics, and drives engagement in clinical informatics solutions to enhance healthcare. Her research is in clinical decision support, predictive analytics, telemedicine, HEOR, tools for patient symptom management and quality improvement. Within Texas Oncology, she serves on the payer relations, marketing, telemedicine, strategy, policy, management executive, marketing, and revenue cycle committees. She is the past-chair of ASCO’s clinical practice committee and served on ASCO’s nominating committee for the ASCO Board and the Conquer Cancer Foundation as well as the health IT work group, EHR, technology, and data requirements workgroup, and guidelines committees. Dr. Patt serves as the President of the Texas Society of Clinical Oncology, the Secretary for the Community Oncology Alliance and serves locally on the Austin Healthcare Council, Shivers Board, and formerly on the board of Komen and the Breast Cancer Resource Center. She lectures medical students and is a clinical Professor at Dell Medical School at The University of Texas at Austin. |
| Salena sachmanCommunity & Physician Liaison A public health educator by trade, Salena Sachman has served as the community & physician liaison at Elizabeth Wende Breast Care (EWBC) since 2016. Salena enjoys speaking to various community organizations and healthcare providers. She hopes to give people the information they need to make informed choices about their health. Salena lives in Rochester, NY with her husband and two children. GO BILLS! |
| raphe schwartzSenior Vice President and Chief Strategy Officer Mr. Schwartz has served as the Chief Strategy Officer (CSO) at Children’s Hospital Colorado for 5 years. As CSO, Raphe is privileged to provide leadership for strategy, physician relations, business development, partnerships, our clinically integrated network and several service-line programs. Before joining Children’s, Raphe was a partner with The Chartis Group and the leader of the Strategic Planning practice where he advised health systems as they addressed their most pressing strategic and operational challenges. Mr. Schwartz also served as the leader of the firm’s Children’s Hospital practice where he advised the nation’s leading children’s hospitals on a wide range of topics. With Mr. Schwartz’s leadership, The Chartis Group became the leading healthcare strategy firm for children’s hospitals and one of the leading healthcare consulting firms in the country. Mr. Schwartz has directed transformational strategies and projects at hundreds of health systems, including over 30 children’s hospitals. In addition, he is a regular speaker at national healthcare conferences and board retreats on strategy and children’s health topics. Mr. Schwartz graduated magna cum laude from Yale University with a Bachelor of Science in applied mathematics/operations research. |
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| tammy tiller-hewittCEO Tammy is a #1 Amazon Best Selling Author of Untie Every kNOT: Discover what kNOTS are causing you to miss out, chicken out or be counted out. She hosts the Leadership Lens Podcast - interviewing senior healthcare leaders who bring powerful and transparent insight. She is a longtime friend of AAPL – perhaps because she was once a Liaison. Tammy leads Tiller-Hewitt HealthCare Strategies, a firm specializing in strategic growth with Physician Liaisons at the core. TillerHewitt has launched and managed hundreds of liaison programs and trained thousands of super-star liaisons. |
| angela valchineUS Head of Physician Relations, Marketing & Communications |
| maegan vidalProvider Outreach and Engagement Advisor Maegan Vidal is a provider outreach and engagement advisor for Randall Children’s Hospital at Legacy Emanuel and Legacy Health Partners in Portland, Oregon. Maegan received her Master of Public Administration from Portland State University and Bachelor of Arts in Politics from Willamette University. She loves being active with her son and husband and enjoys gardening and giving back to her community. |
| CYNTHIA ZABROSKEPhysician Relations Territory Manager Cynthia Zabroske graduated from the University of West Georgia with a degree in Management and Marketing; she obtained her Masters in Business Administration at Brenau University. Cynthia spent 14 years in pharmaceutical sales and sales management. In addition, she worked at a small medical supply company as the Sales Director and in public relations for a non-profit Christian ministry. Cynthia has enjoyed the last 3 years with The University of Kansas Health System. |
