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AAPL Physician Liaison Regional Workshop
Thursday, December 1, 2022 – Dallas, Texas
*All times listed in CST, agenda subject to change

Wednesday, November 30, 2022

6:00 pm - 7:00 pm 

Informal Happy Hour
Westin Park Central Hotel Lobby Bar

Thursday, December 1, 2022

9:00 am – 9:30 am 

Networking and Continental Breakfast

9:30 am - 10:00 am

Oncology Landscape and Welcome
R. Steven Paulson, M.D., President and Chairman of the Board of Texas Oncology

Dr. Paulson will provide an overview of the current oncology landscape and will review how Texas Oncology had to pivot during the pandemic to maintain its staff, engage and hire new staff, and most importantly not interrupt patient care while providing excellent, cutting-edge care.

10:00 am - 10:30 am 

Using Data to Accelerate Growth and Better Serve Your Referring Partners
Dede McFarland, 
Manager of Physician Outreach, UT Southwestern Medical Center

10:30 am - 10:40 am 


10:40 am - 11:30 am 

Enhancing Collaboration to Drive Practice Growth

Michelle Wells, Senior Director, Practice Growth & Marketing

Physician liaison outreach and marketing efforts go hand in hand, but they aren’t aligned in most organizations. In this session, we will explore the magic that happens when two driven teams work as one to empower practice growth. 

11:30 am - 12:15 pm

Five Strategies to Up Your Field Game
Susan Boydell, Partner
Barlow/McCarthy Hospital-Physician Solutions

Earning new referrals is more challenging than ever, and the time is now to rethink how to deliver results for your organizations. Examine five crucial strategies liaisons can deploy in the field tomorrow to provide value for physicians and your organization.

12:15 pm - 1:00 pm 


1:00 pm - 1:45 pm

Creating Community Partnerships in Healthcare
Mike Marino, EdD, MBA
VP Operations, North at Texas Oncology

What are Community Partnerships, how are they created and why are they Important?

1:45 pm – 2:30 pm 

Outreach Strategy 101
Gabriel Flores
AAPL President Provider Relations Manager, Strategic Outreach
Oregon Health & Science University

This presentation will cover the basics of shaping an outreach strategy: from identifying clinical priorities to assembling a 30-60-90-day plan to recognizing supporting data; this presentation will leave learners with a strategic outline for physician outreach.

2:30 pm – 3:45 pm 

Physician Panel:  Pivoting Out of the Pandemic 

Arjmand Mufti, M.D.
Medical Director of Liver Transplantation and Living Liver Transplantation, Fellowship Program Director for Digestive and liver Disease
UT Southwestern Medical Center

William F. McNamara, M.D., FACS

Head and Neck Surgical Oncology
Texas Oncology

This interactive session includes a panel of physicians from Texas to discuss how healthcare systems evolve from a pandemic to an endemic!

American Association
of Physician Liaisons, Inc.
461 Cochran Road, Box #246
Pittsburgh, PA 15228 USA

Phone: 571-402-AAPL (2275)
Fax: 412-344-0599

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