It's Not About "Us" It's About "Them!" Learning from Historical Interaction With Us to Help Create a Better Today for our Referring Providers.
Susan Teshack, Physician Outreach Liaison, Nebraska Medicine
Bridging the gap between a minimally-referring provider and your service line/hospital by listening, finding out historic details of issues and pain points, and asking for transparent feedback are keys to solving the puzzle of working on solutions and offering service that truly is just that: service.
Finding out why provider offices send their patients to a particular place is also vital to uncovering service gaps that can be communicated on and repaired.
Focusing on why we are different and networking appropriate physician leadership builds trust and credibility.
Referring Provider Alignment: How a Global Pandemic was a Catalyst for Stronger Engagement, New Strategies & Changed BehaviorLearning Objectives:
Lauren Galloway Coates, Children's Hospital Colorado
Stacy Fox, Children's Hospital Colorado
- Strategies to position your hospital as an invaluable, relevant and resourceful partner to referring providers in a dynamic, evolving marketplace
- Approaches to keeping your hospital leaders engaged and present to offer impactful clinical education and hospital updates to community providers during a pandemic and beyond
- How to leverage the pandemic as a demarcation in time to demonstrate ROI and referring provider alignment
With support from hospital leadership, Children’s Hospital Colorado’s Physician Relations team was encouraged to get creative (virtually) during COVID-19. Our team pioneered the COVID-19 Provider Virtual Town Hall on “prime time” Thursday nights averaging 500 community providers tuning in. Requests flood in for continuance of this broadcast with other relevant topics (post-COVID). Our CME offerings moved to a trackable, virtual platform allowing many of our top, renowned pediatric experts the time and ease to reach a broad audience. Plans to continue with this momentum gained in the virtual space are supported by data tracking substantial increases in participation/reach. Continued data analysis tracking shifts in loyalty and market share as a result of these efforts are key to leadership support. We produced 28 COVID-19 focused Charting Pediatrics Podcasts, a now-internationally known weekly educational podcast that has been downloaded more than 390K times with listeners in 156 countries.
Is It Time for a Liaison Program Refresh?
Matthew Hughes, AAPL President-Elect, Director of Growth and Physician Relations
Nationwide Children's Hospital