AAPL 2021 Virtual Annual Conference Agenda

Wednesday, June 16

Wednesday, June 16, 2021
Please Note: All session times are listed in Eastern Daylight Time.
*Agenda Subject to Change

11:00 am-11:30 am

Speed Networking with Peers
Meet one-on-one in this fast paced networking session to meet other attendees before we go live!

11:30 am - 12:30 pm

Opening Keynote
Embracing the Chaos of Our Times:  Forging New Paths Forward Together

Lynne Fiscus, MD, MPH, President and CEO, UNC Physician Network

We are living in chaotic and turbulent times, from the pandemic to systemic racial injustice to the transition to value-based care and burnout – it is a LOT! Dr. Fiscus will discuss our challenges and what this time in leadership calls for in each of us and the important role Physician Liaisons can play in helping physicians thrive in this chaos.

12:30  - 1:15 pm

Strategic Considerations for the Return and Backlog of Elective Procedures
Emilio Ruocco, VP Strategic Enablement, PRM and Claims Insights, Healthgrades 
Joan Williams, Executive Director of Client Services, Mercy Health


As the nation reopens, a wave of elective surgical procedures will sweep healthcare delivery organizations; accelerating the trend of surgeries moving to Outpatient and Ambulatory Surgery settings. In addition, the lasting adoption of telehealth in specialty areas is altering both the delivery and referral environments. Tune into this session to understand how healthcare business leaders and liaisons are adapting their recovery and growth strategies to address the resurgence of elective surgical procedures and corresponding accelerated market evolution.

1:15 pm - 1:30 pm

Engage with Our Sponsor Partners


1:30 pm - 2:30 pm


Breakout Sessions

COVID in the Rearview Mirror a Whole New Perspective!
Lina Wilson, Manager of Physician Relations The University of Kansas Health System
Jen Morgan, Physician Liaison, The University of Kansas Health System
Paula Little, Physician Relations Territory Manager, The University of Kansas Health System

Interactive session focused on the road ahead. What will be in your luggage for the trip?  Who are you going to meet on the journey?  What new skills can you master?

In this session you will learn: 

  • What did we learn during COVID and how do we move forward?
  • Dealing with detours. The importance of pivoting to stay relevant.
  • What should be in our physician relations luggage now and in the future. 

Executing Inclusive Strategic Service Line Campaigns
Erica Hammond, Manager, Physician Business Development, Tampa General Hospital
Michelle Kruger, Director of Business Development, Tampa General Hospital

How do you become data-savvy in a limited data environment? How do you set yourself up for real success when you oversee massive service lines with multiple initiatives? When everything and every physician is a priority, how do you prioritize? And lastly, how do you better align internal providers with your system? These are just a few of the burning questions Physician Liaisons and Business Development teams are faced with daily. At Tampa General Hospital, we’ve built campaigns that can be quantified, shared with departments that affect deadlines and budgets, and communicate clear expectations and support needed with physician champions and service line administrators.

Physician Liaison 101++, Back to Basics
Lyn Reed, AAPL President
Community Outreach Dire
ctor, IU Health Wound Care Center

This session has been developed for new liaisons or those with new product lines or new territories. Learning objectives for this session are to

  1. Define the liaison profile
  2. Understand the role and goals
  3. Develop measurements and a feedback process
  4. Construct tools for effective field work

Resources will be provided to get you off to a great start! If you want to get back to basics, please join us.
2:30 pm - 2:45 pm


Engage with Sponsor Partners

2:45 pm - 4:15 pm 

Plenary Session
Empowerment Through Strategic Execution: It’s Our Time
Tammy Tiller-Hewitt, MHA, FACHE, Chief Executive Officer, Tiller-Hewitt HealthCare Strategies

Kriss Barlow, RN, MBA, Principal, Barlow McCarthy 

Organizations are working hard to recover the right business and liaisons are positioned to make strategic impact. Is there a best or right way to do that?  In this idea-filled session, Tammy Tiller-Hewitt and Kriss Barlow discuss the liaison’s essential obligations of strategy and it’s execution, starting with ownership, preparation and goal setting. The session will address challenges faced as  liaisons formulate their plans and the realities of making it happen. Our industry leaders will provide real life examples and practical ideas to enhance everyone’s impact.  Come prepared with your questions and ideas to share. 

4:15 pm - 5:00 pm

Closing Keynote
Using Social Media to Build Your Brand
Kathryn Peck, Associate Director of Strategic Communications, Social Media
Oregon Health & Science University

Gabriel Flores, Provider Relations Manager, Strategic Outreach
Oregon Health & Science University


Likes, Comments, and Shares? Oh my!  Using Social Media can be tricky and overwhelming.

Join Kathryn Peck, Associate Director of Strategic Communications, Social Media, and Gabriel Flores, Provider Relations Manager, Strategic Outreach, from Oregon Health & Science University as they explore How To Build A Brand Using Social Media!

Tag along as Kathryn and Gabriel discuss how to post content that people will want to engage with, and how to use social media more efficiently.
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