Breakout Sessions
COVID in the Rearview Mirror a Whole New Perspective!
Lina Wilson, Manager of Physician Relations The University of Kansas Health System
Jen Morgan, Physician Liaison, The University of Kansas Health System
Paula Little, Physician Relations Territory Manager, The University of Kansas Health System
Interactive session focused on the road ahead. What will be in your luggage for the trip? Who are you going to meet on the journey? What new skills can you master?
In this session you will learn:
- What did we learn during COVID and how do we move forward?
- Dealing with detours. The importance of pivoting to stay relevant.
- What should be in our physician relations luggage now and in the future.
Executing Inclusive Strategic Service Line Campaigns
Erica Hammond, Manager, Physician Business Development, Tampa General Hospital
Michelle Kruger, Director of Business Development, Tampa General Hospital
How do you become data-savvy in a limited data environment? How do you set yourself up for real success when you oversee massive service lines with multiple initiatives? When everything and every physician is a priority, how do you prioritize? And lastly, how do you better align internal providers with your system? These are just a few of the burning questions Physician Liaisons and Business Development teams are faced with daily. At Tampa General Hospital, we’ve built campaigns that can be quantified, shared with departments that affect deadlines and budgets, and communicate clear expectations and support needed with physician champions and service line administrators.
Physician Liaison 101++, Back to Basics
Lyn Reed, AAPL President
Community Outreach Director, IU Health Wound Care Center
This session has been developed for new liaisons or those with new product lines or new territories. Learning objectives for this session are to
- Define the liaison profile
- Understand the role and goals
- Develop measurements and a feedback process
- Construct tools for effective field work
Resources will be provided to get you off to a great start! If you want to get back to basics, please join us.
