Wired Workshop presenters


Monica Aunan

Physician Liaison, UnityPoint Health
Des Moines, IA

Monica Aunan has been with UnityPoint Health - Des Moines as the Physician Liaison for the past 5 years. She engages with both employed and independent physicians to maximize care coordination and physician relations in the Central Iowa area. Amanda Gerardy, MHA has served as the Business Development Strategist for UnityPoint Health-Des Moines for the last 4 years. She analyzes and operationalizes data for clinical excellence, strategic planning and improvement within UnityPoint Health - Des Moines.


Kriss barlow, RN, MBA

Principal, Barlow/McCarthy
Hudson, Wisconsin 

Kriss Barlow has earned a national reputation as an expert in physician relationship and growth strategies for clients. She builds physician engagement - increasing referrals and delivering meaningful, measurable results. She is a sought after speaker and trainer, and is the author of four books on physician relationships. Kriss served on the Board of Directors for the AHA's Society for Strategy and Market Development (SHSMD) and is a certified sales instructor.


Carrie Bennett, FACHE

COO, Marketware
Savannah, Georgia

Carrie has over 20 years of experience in a variety of healthcare roles and settings. In addition to launching a nationally recognized physician relations and onboarding program, her background includes collaborating with healthcare teams to develop and implement strategies designed to engage physicians, hospital leaders, and business partners in strengthening and growing service lines.


susan boydell

Partner, Barlow/McCarthy
Dallas, Texas 

Susan Boydell is a partner with Barlow/McCarthy specializing in helping hospitals and health systems create customized solutions for referral development, leakage improvement, developing teams and keeping organizations one step ahead of trends. Susan has more than 25 years of experience working for large health care systems. Before joining Barlow/McCarthy, Susan led business growth strategy at Texas Health Resources and was the marketing and brand leader with BayCare Health System.


Darren Burch

Physician Outreach Liaison, Legacy Health System 
Portland, Oregon 

Darren specializes in assisting large hospital systems and medical groups execute their strategic programmatic and specialty service line growth initiatives by pulling together physicians, business intelligence, data, strategic planning, marketing, operations and strategic outreach. Burch’s experience in the healthcare sector is vast - ranging from memory care, home health, skilled nursing, and large acute care hospital systems and academic medical centers. He describes himself as passionate, energetic, and driven and he make a point to bring a fun light heartedness to my work.


Justin Campbell

Chief Network Development Officer, UKHealthCare 
Lexington, Kentucky

Justin Campbell currently serves as the Chief Network Development Officer at UKHealthCare, the medical enterprise for the University of Kentucky.  In this role, he works to build and develop relationships with other healthcare providers through affiliations, partnerships, mergers and acquisitions. Justin previously was the Associate Hospital Administrator responsible for the Cardiovascular Serviceline, Radiology Serviceline, Respiratory Therapy, Rehabilitation Services (PT/OT/Speech), and Clinical Engineering.  He completed his Bachelor’s degree from Lipscomb University, his MBA and MSHA from the University of Alabama at Birmingham, is a Fellow of the American College of Healthcare Executives (ACHE), and a Fellow of MGMA’s American College of Medical Practice Executives (FACMPE).  Justin lives on a farm in the middle of horse country with his wife and two teenaged sons.


Eric Chang

Physician Communications Manager, UMass Memorial Health Care, Inc.
Worcester, Massachusetts

Since June 2017, Eric Chang has served at UMass Memorial Health Care as its Physician Communications Manager, responsible for boosting the system’s communications efforts for its employed and private physician population. Eric has more than 20 years of diverse, corporate communications experience across several industries, including health care, finance and retail. A graduate of Boston University, he has held communications roles at CVS Health, Shire Pharmaceuticals and Staples Inc.


Andrew Cocowitch

Director of National Outreach Services, Intermountain Healthcare
Salt Lake City, Utah 

Andrew Cocowitch is Director of National Outreach Services at Intermountain Healthcare based in Salt Lake City, UT.   He joined the Intermountain team in 2018 following 7 years at UNC Health Care as a member of the Physician Relations and Network Development team in Chapel Hill, NC.   While at UNC Health Care, Andrew had the opportunity to work alongside clinical leaders at NC Children’s Hospital, UNC Heart & Vascular, UNC Center for Transplant Care and Neurosurgery among other departments to support growth throughout North Carolina & Virginia.

At Intermountain, the National Outreach team is focused on partnering with hospitals from Montana to New Mexico while supporting greater access to specialized care.  Through the delivery of telehealth services, the establishment of new outreach clinics, and identification of strategic hospital affiliate partners, the team seeks to execute Intermountain’s mission statement by “Helping people live the healthiest lives possible.” 

The National Outreach team is able to support communities through enhanced access to specialized care, reduced patient travel, and improved outcomes with partners throughout the Intermountain West.


James Finnen

Senior Liaison, Baylor Scott and White Health System
Round Rock, Texas

James Finnen is a Senior Physician Liaison at Baylor Scott & White Health, in the Austin/Round Rock region.  He has been with Baylor Scott & White Health since 2009.   Prior to this role James worked at IBM for over a decade at worldwide level. He has served in leadership positions across sales, marketing and strategy. James holds a Master’s in Business Administration from the University of Texas at Austin and a Bachelor of Science degree from the University of California at Berkeley. 


Gabriel Flores 

Provider Relations Manager, Oregon Health & Science University 
Portland, Oregon

Gabriel Flores is a Provider Relations Manager for the Strategic Outreach department at Oregon Health & Science University, primarily focusing on Cardiovascular, General Surgery and Oncology outreach. With over 20 years of healthcare experience in strategy, outreach, management, patient experience, and training, Gabe’s healthcare involvement is a melting pot of diversity. Gabe is a current student at Syracuse University where he is studying for his MBA class of 2020, a new father, a former presenter at the AAPL 2018 Oregon Regional Conference and the AAPL 2019 National Conference, and above all else a life-long Las Vegas (Oakland) Raiders Fan!


Amanda Gerardy, MHA

Business Development Specialist, UnityPoint Health
Des Moines, Iowa

Amanda Gerardy, MHA is the Business Development Strategist at UnityPoint Health-Des Moines, a Des Moines metro-based hospital system with four acute-care locations and one pediatric hospital. Her role includes providing decision support services for business development and strategic planning issues through research and data analysis. She has led multiple projects including securing capital funding for multi-million dollar ventures, keeping care in the system and improving the health of the people and communities served. She works closely with the Physician Liaison to identify opportunities to improve access to care and ensure the UnityPoint Health-Des Moines ACO members are providing the best patient care for every patient, every time.


Donna Grider

Specialty Care Physician Liaison, Indiana University Health
Indianapolis, Indiana

Donna Grider currently serves as the Cardiovascual Services Specialty Care Liaison for IU Health. Donna has served IU Health for over 15 years as a liaison and has helped to successfully grow and shape the future of the Cardiovascular business of IU Health over the past several years.


James Heilman, MD

Associate Professor of Emergency Medicine, School of Medicine, Oregon Health and Sciences University
Portland, Oregon

Dr. Heilman is an Associate Professor of Emergency Medicine at Oregon Health and Science University. He serves as the Associate Director of Strategic Outreach and Chief Medical Transfer Officer for OHSU and as Executive Vice Chair for the Department of Emergency Medicine. He currently provides leadership in the areas of strategic outreach, health system integration, medical oversight of transfers, inpatient capacity operations and emergency medicine department management.


Ford Koles

Executive Director and National Spokesperson, Advisory Board
Washington, D.C.

Bradford (“Ford”) Koles, Executive Director and national spokesperson for the Advisory Board Company, will deliver the keynote presentation at the AAPL Wired Workshop on October 21, 2020.  The Advisory Board Company is a for-profit, publicly traded research, technology, and consulting firm, and serves more than 4,400 leading hospitals and health systems. Mr. Koles is one of the firm's preeminent thought-leaders in health system economics and strategy, heading the faculty at the annual series of Chief Executive Officer meetings. He is also the keynote speaker at the annual series of Health Care Advisory Board meetings, the firm's flagship program. Mr. Koles is one of the best known and most requested speakers in the health care industry.


Sarah Latorre

Senior Director of Physician Referral Marketing, UMass Memorial Health Care 
Worcester, Massachusetts

Sarah Latorre is the Senior Director of Physician Referral Marketing for Umass Memorial Health Care in Worcester, Massachusetts. She is responsible for overseeing the health care system's physician marketing, physician referral services and physician outreach strategies. 

Sarah joined Umass Memorial Health Care in 2011.  Prior to that Sarah worked in the financial services industry and has over 15 years in managing sales and marketing teams.  


Bonnie Little

System Director
UNC Health 
Chapel Hill, North Carolina 

Bonnie Little has devoted her professional career to the healthcare industry.  She currently oversees the Network Development & Physician Relations department at UNC REX Healthcare.  She joined UNC REX as a Physician Liaison nine years ago. During this time, UNC REX and the UNC Healthcare system have experienced tremendous growth.  Bonnie has been instrumental in developing the UNC REX of Wakefield campus, the REX employed physician groups, UNC Physicians Network and the UNC Health Alliance.   She has helped develop UNC REX into a regional transfer center for Wake County and eastern North Carolina, which has grown tenfold in the last two years.   Prior to coming to UNC REX, Bonnie was the Director of Marketing and Public Relations for Franklin Regional Medical Center.


Chris Perry

Director, Solution Engineering, Welltok
Wilmington, North Carolina 

Christine Sasser-Perry is a solutions consultant for Welltok, prior to this she worked as a Lead Client Strategist for Tea Leaves Health’s Physicianology application. she assists clients with planning, strategy, application usage, and results around their physician engagement efforts. Prior to TLH she spent more than 25 years with Duke University Health System, as an Emergency Department Nurse Educator, before becoming Duke’s first physician liaison and eventually the manager of the physician liaison program. Her clinical expertise with Welltok’s Enterprise Growth Solution allows her to understand provider relationships and strategic planning in a unique way.


tammy tiller-hewitt, mba, fache

Chief Executive Officer, Tiller-Hewitt HealthCare Strategies
St. Louis, Missouri

Tammy has led Tiller-Hewitt HealthCare Strategies, the nation's leading firm in Physician Relations and Retention solutions for nearly two decades. Previously, she served for 20 years in physician-hospital relations and practice management leadership roles with BJC HealthCare, St. Louis, MO. Tammy has enabled hundreds of hospitals, health systems, and physician organizations to achieve sustained, strategic growth and physician retention. Tammy holds a Master's in Healthcare Administration from Trinity University and is a Fellow of the American College of Healthcare Executives.  Tammy’s book Untie Every kNOT will launch in December 2020.


Maegan Vidal

Physician Outreach Liaison, Randall Children's Hospital at Legacy Emanuel
Portland, Oregon

Maegan Vidal is the physician outreach liaison for Randall Children’s Hospital at Legacy Emanuel and Maternal Fetal Medicine at Legacy Health in Portland, Oregon. Maegan received her Master of Public Administration from Portland State University and Bachelor of Arts in Politics from Willamette University. She enjoys finding time to be active, practicing yoga and streaming television,  while spending an abundance of time with her second grade son, husband and Shih-Tzu in the suburbs of Portland.


Loren Van Ostrand 

Physician Liaison, Yale University/Yale Medicine
New Haven, Connecticut 

Loren joined Yale Medicine as a Physician Liaison in 2014, bringing over 15 years of healthcare experience to the Network Development and Strategy team. In her former roles at Hartford Healthcare and Georgetown University Hospital, Loren worked to develop strategies that increased physician relations and improved communication, coordination, and collaboration between providers and hospitals. Loren is skilled in project management and well versed in communicating the complexities of our health care industry to key stakeholders. She holds a Bachelor’s Degree in Communication Management from the University of Dayton in Ohio.


Kelisa Walker

Pediatric Physician Liaison, Riley Children's Health, Indiana University Health
Indianapolis, Indiana

Kelisa Walker is a Specialty Care Physician Liaison in Pediatrics for Indiana University Health representing Riley Children’s Hospital. As a Specialty Care Liaison, Kelisa works closely with referring providers, teammates, as well as hospital leadership to establish and maintain loyal relationships by providing education, support, and being a reliable resource.

Kelisa’s goals are to be accountable, communicate with a purpose and live exceedingly to her purpose by using her strengths “Wooing”, Positivity, Achiever, Connectedness, and Empathy while doing everything with a “Spirit of Excellence”.

Kelisa has been with IU Health for 8 years with previous sales experience in the Pharmaceutical and Advertisement industry. Kelisa holds a Master of Science in Management/Healthcare Administration from Indiana Wesleyan University and a Bachelor of Science in Public Health and Health Administration from Indiana University- Indianapolis.

Powered by Wild Apricot Membership Software