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Wired Workshop agenda

Wednesday, October 21

Wednesday, October 21, 2020
Please Note: All session times are listed in Eastern Daylight Time.
*Agenda Subject to Change

10:30 am - 11:00 am

Speed Networking with Peers
Meet one-on-one in this fast paced networking session to meet other attendees before we go live!

11:00 am - 12 Noon

Opening Keynote
State of the Union – Revolution or Reformation? Redefining Traditional Roles Amid a Radically Restructuring Market

Ford Koles, Executive Director, The Advisory Board Company

While a divided Congress limits the prospect for sweeping legislative reforms in the next two years, health care leaders across the country find themselves grappling with myriad market forces—health system consolidation, vertical integration, downward price pressure, and shifting demographics—that threaten provider economics.

The Health Care Advisory Board’s annual “State of the Union” provides an objective analysis of the biggest trends and market forces impacting hospital and health system strategy. This presentation will explore the implications of a major market shift, whereby private-sector players—not policymakers—are now pushing hardest to extract more value from the health care delivery system. It begins by examining the potential for outside disruptors—especially Amazon—to transform the health care industry. The presentation also outlines strategies that employers, retailers, and health plans are deploying to bend the spending curve and examines the wave of vertically integrated mega-mergers that are creating different-in-kind delivery systems. On the public-payer side, it covers ways in which states and the federal government are picking up cues as to what works—and embedding those mechanisms into provider reimbursement and regulation.

The presentation will share the Health Care Advisory Board’s latest guidance on how hospital and health system leaders should proceed in a time of intensifying margin pressure, pinpointing no-regrets priorities that position providers for long-term success in an era of disruption.

12:00 pm - 12:15 pm

Engage with Our Sponsor Partners

AAPL 2020 Official Diamond Sponsor 

Welltok, formerly Tea Leaves Health, is an award-winning consumer activation solution company that improves people’s total wellbeing. Only Welltok leverages proprietary data and advanced analytics to engage consumers in personalized and rewarding ways to drive action. Our solutions integrate data-driven SaaS software, curated resources and professional services to help health plans, self-funded employers and health systems support healthier, happier populations.

Platinum Sponsor

Marketware’s robust Growth Suite gives customers the critical insights they need to effectively influence provider recruitment, alignment and growth. Hundreds of health systems nationwide rely on Marketware’s healthcare relationship and data analytics technology. Learn how to target, track and trend your market share at

Gold Sponsors

Tiller-Hewitt HealthCare Strategies designs and executes liaison, physician-hospital relations and retention programs for hospitals, hospital systems, population health, and physician organizations nationwide. The firm assesses, designs and executes high-performance physician liaison programs, provider referral networks, and provider onboarding and retention programs. Working in partnership with healthcare leaders, they hardwire organizational culture to achieve revenue and strategic market share growth in the value-based economy.

Optum helps people in the health care system connect and work together to advance care delivery, empower consumers and modernize infrastructure. We have the capabilities, scale and comprehensive products to help those we serve achieve momentum by enabling precise patient growth strategies, informing critical clinical decisions with intelligence and analytics and modernizing the entire revenue cycle.

Silver Sponsor 

Barlow/McCarthy is the recognized resource for physician engagement with more than 40 years of combined experience. Their consulting focus is physician relations, recruitment, retention and onboarding and relationship building. The team supports new program development or the enhancement of existing programs, ROI models, sales training, internal positioning and advanced techniques for sales planning. B/Mc starts with your needs and customizes the solution to ensure success. Let’s start the conversation to grow your business and grow your skills.

12:15 pm - 12:30pm

Speed Networking with Peers
12:30 pm - 1:30 pm

Breakout Sessions

How Many Referrals Does it Take?
Monica Aunan and Amanda Gerardy, UnityPoint Health

How UnityPoint Health- Des Moines uses analytics and Physician Liaison to identify opportunities for Service Line revenue growth.

Combining EPIC Referral data, predictive downstream assumptions and financial data to demonstrate the bottom line impact that keeping care in the system has on our organization. This analysis is used for physician communication and increasing their awareness of the potential impact of referrals. This is also used to set targets for sustainability.

Do I Hate Data?
Darren Burch, Physician Outreach Liaison, Legacy Health System

It’s more of a Love/Hate relationship. Data gets in the way, can cloud our judgement, and give us the wrong assumptions – especially if we don’t understand it – “man I HATE data!” But data is imperative to our work and it shows us where to focus, it answers questions, and it gives us insight, action, or validation – “man I LOVE data!” In this session, Darren will show you real data and exactly how to use it and what he has done that has been successful. You will learn pitfalls and mistakes that happen all too often working with data.

Level-Up Your Data-Driven PRM Strategy
Chris Perry, Director, Solution Consulting, Welltok

Data is the most commonly overlooked factor when managing physician networks and finding new opportunities. It’s time to go beyond traditional PRM by leveraging the right types of data so you can stop the guesswork. Liaisons already understand the common challenges associated with claims, and this session will provide a deep dive into how to make them work for you. Plus, we’ll share examples of how robust reporting and multi-channel engagement can help take your strategy to the next level.

Creating CME Success: How to Develop a Winning Provider Education Program
Maegan Vidal, Physician Outreach Liaison, Randall Children’s Hospital at Legacy Emanuel

Providing thought provoking and valuable CME is an important aspect of the physician liaison’s role pre and post COVID-19. Learn how to develop the foundation of a successful CME program and see the virtual evolution of an established program in the post-COVID era. Tips on how to make the most of the CME experience will also be shared: from choosing the right topic to overcoming pitfalls.

1:30 pm - 1:45 pm

Engage with Sponsor Partners

1:45 pm - 2:00 pm

Speed Networking with Peers

2:00 pm - 3:00 pm

Closing Keynote
YOUR NEW BETTER BRAND: How to Evaluate and Elevate Your Position and Brand 

Tammy Tiller-Hewitt, MHA, FACHE, Chief Executive Officer
Tiller-Hewitt HealthCare Strategies

The world as we knew it has forever changed. Most of us and our organizations are still experiencing lightning-speed changes. Now what?

When the pandemic hit, my first message to healthcare leaders and their physician liaisons and outreach teams across the country was “Unprecedented times provide unpreceded opportunities – prepare yourself to rise to the occasion.” Today we hear the “New Normal” everywhere – but who wants to be normal? Normal is average.

This is your opportunity to move forward in the "New BETTER!" To seize the opportunities before you. During a public health emergency, many opportunities may not seem obvious – but you are leaders, trailblazers, and formidable champions. We are still living through the storm of it! Now let’s talk about YOUR NEW BETTER BRAND and how to evaluate and elevate your position and personal brand.

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