Wednesday, June 10

7:15 am - 8:15 am

Continental Breakfast/New Member Ice Breaker Breakfast 

Current Member Continental Breakfast 

8:00 am - 8:15 am


Opening Remarks
Sara Miller, AAPL President, Physician Relations Consultant, Saint Alphonsus Health System

8:15 am - 9:00 am 

Opening Keynote - Collaboration, Connections and Growth
Joel Shu, MD, Chief Medical Officer and Chief Quality Officer, Emory Healthcare Network

9:00 am - 9:30 am 

Presenting your Value-Dashboards for Everyone
Alex Sandoval, MS, Project Director Clinical Operations, MD Anderson Cancer Center
Erin Fitzgerald, MBA, Manager, Physician Relations, MD Anderson Cancer Center
Jose Alvarenga, BBA, Informatics Analyst, MD Anderson Cancer Center

Demonstrating value to your leadership is imperative for the life of a Physician Liaison Program. Managing multiple data sources and field intelligence is key to reporting your team’s value to leadership.  Dashboards allow users to track and display activity and outcome metrics in near real-time while also letting your internal customers view and manipulate data parameters to “slice and dice” data to suit their individual needs.  We will show how leveraging dashboarding software continues to help us not only manage our field activities and link them to outcomes that measure the impact of our Physician Relations program but also demonstrate value and alignment with institutional/hospital strategic objectives. 

10:00 am - 11:15 am

Concurrent Sessions: Liaison Best Practices - Part 1

New Liaison - Physician Communications: Engaging Doctors, Supporting Liaisons
Eric Chang, Physician Communications Manager, UMass Memorial Health Care

Come and learn how UMass Memorial Health Care leverages physician communication tactics and strategies — from social media and newsletters to events and intranets — to boost engagement and retention with our employed and private physician base. We’ll also outline how we partner with and support our liaisons, helping them drive referrals and strengthen loyalty to our system through consistent communication.

Experienced Liaison - Transform the Physician Relations Role and Stay Vital in a Value Based Environment
Kathleen Harkins, President, Harkins Associates

Although most of health services and care today is still compensated based on a fee-for-service compensation model, momentum toward value-based care programs and payment models continues to grow, and, most provider organizations are involved in some form of value-based care.

Organization Leaders recognize that having physicians engaged in value-based care while embracing concepts of inter-professional clinical teams is key to the success of achieving improved patient outcomes. 

In this presentation we will discuss the areas of Value Based Care for which physician relations staff can have the greatest impact on organizational success and how this can demonstrate the importance of the physician liaison role.

Manager/Director - Liaison Quarterbacks: How to Lead Cross-Discipline Teams to Victory
Thomas Tiller, COO, Tiller-Hewitt Healthcare Strategies

Liaisons, like quarterbacks, process information quickly and get the ball out of their hands to the right person. But they remain accountable for successfully executing the game plan through cross-discipline teamwork. This interactive presentation will explain how a high-functioning growth team operates and engage the audience to share their insights for success in winning the strategic growth game.

Children's Hospital Liaison – You Don’t Know What You Don’t Know: The Liaison Roll in Onboarding
Nancy Herin, Physician Relations & Onboarding Manager, Dayton Children's Hospital

With today’s liaisons laser focused on referral development and organizational growth, hiring new specialists to a network can be overlooked as an easy way to increase long term referral strategies. Many institutions don’t realize the importance of having a liaison managing, or at least participating in, the provider onboarding process. This session will explore how a Children’s hospital utilizes having a liaison as the central coordinator for provider onboarding ultimately leading to enhanced marketing collaboration, referral growth and provider engagement and retention.

11:15 am - 12:00 pm

The Need for GRIT: Applications of GRIT Attributes to the Physician Liaison Profession
Katie Hart Smith, RN, Physician Liaison, Children's Healthcare of Atlanta

What is “grit” and why is it vital to the physician liaison? “Grit,” a better indicator of success over talent, consists of attributes pertaining to courage, conscientiousness, perseverance, resilience, and passion. Dr. Angela Duckworth, author of Grit: The Power of Passion and Perseverance, defines grit as “working strenuously toward challenges, maintaining effort and interest over the years despite failures, adversity, and plateaus in progress.” Grit characteristics will be broken down into concepts and illustrated by personal physician liaison stories in order to offer solutions, practical applications, and reflective questions. From novice to expert, physician liaisons will gain insight on how to propel themselves and the profession forward into the future of healthcare.

12:00 pm - 1:00 pm

Group Luncheon

1:00 pm - 2:15 pm

Concurrent Sessions: Liaison Best Practices Part 2 - Analytics, Data and Measurements

New Liaison - Drive Value. Demonstrate Results. Shift into a New Gear.
Jill Coyle, Physician Liaison Oncology, Main Health Cancer Center Network

Power your physician outreach program with a dashboard that tracks your progress. Work with internal stakeholders and marshal resources to watch your program ignite over time.

Experienced Liaison - How Many Referrals Does It Take?
Monica Aunan, Physician Liaison, UnityPoint Health
Amanda Gerardy, Business Analyst, UnityPoint Health

How UnityPoint Health- Des Moines uses analytics and Physician Liaisons to identify opportunities for Service Line revenue growth. Combining EPIC Referral data, predictive downstream assumptions and financial data to demonstrate the bottom-line impact that keeping care in the system has on our organization. This analysis is used for physician communication and increasing their awareness of the potential impact of referrals. This is also used to set targets for sustainability.

Manager/Director - Keeping Leadership in the Loop…Using Analytics, Marketing Intelligence and Results Reporting for Growth
Julie Bates, Business Development Specialist, OSF Healthcare

Business Development divisions are often challenged to keep executive leadership up to date on their activities and outcomes. In this session, you’ll learn how one organization developed and utilizes a communication tool that summarizes liaison activities, utilizes data analytics and share market intelligence in an easy-to-read format.

2:15 pm - 3:30 pm

Liaisons in Action! - Sales Training for All
Darren Burch, Physician Liaison, Legacy Health
Holly Grice, Massachusetts Eye and Ear
Deborah Scheetz, Dayton Children's Hospital
Georgina Koch, Physician Liaison, Michigan Medicine 

A sales simulation group effort with involvement from new, seasoned, and veteran liaisons and managers. Using a real-life example, your 3 groups will strategize, plan, and execute a sales outreach call to promote a new surgeon. We will watch a liaison from all three groups carry out this sales call real time and will learn what each group did well, what was learned, and what opportunities were or weren't uncovered.

3:30 pm - 4:00 pm

Refreshment Break/Visit Vendors

4:00 pm - 5:15 pm

Liaison/Manager Panel Discussion 

Tract 1 - Liaison Panel
Session Moderated by Britta Raczkowski, Liaison Manager, Connecticut Children’s Medical Center
Tiffany Castor, Manager Provider & Business Development, Adena Regional Medical Center
Georgina Koch, Physician Liaison, Michigan Medicine
Holly Grice, Physician Liaison Specialist, Massachusetts Eye and Ear
Paula Murphy, Senior Physicia
n Liaison, St. Louis Children’s Hospital

Tract 2 - Manager Panel
Naddira Savard, MHA, Director, Physician Relationship Management, Northwell Health Ambulatory Services 
Stacie McClellan, Director, Provider Relations, Wake Forest Baptist Health
Holly Aldridge, Manager of Business Development, Cook Children's Health Care System
Denise LaGrange, Director, Referral & Market Development, Pain Specialists of America


5:30 pm - 6:30 pm

Cocktail Reception

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