AAPL Membership Business Meeting
Opening Keynote - Current State of Healthcare
Susan R. Bailey, MD, Speaker, House of Delegates, American Medical Association
These are challenging times in Healthcare. Dr. Bailey will highlight how the American Medical Association and the healthcare community can address and respond to the rapid evolution of the system.
Refreshment Break/Visit Exhibits
DEVELOPMENT TRACT - PART I
New Liaison: Top 10 Questions New Liaisons are Afraid to Ask - But Need to Know
Beverley Fox-Bray, Director of Professional Outreach/Physician Liaison,
Merit Health Wesley
Riding shotgun with a veteran is one of the most valuable exercises for new liaisons. In this "virtual shadowing" session, an experienced liaison, who is also a top trainer, will reveal the secrets to overcoming the most common challenges new liaison encounter and reinforce learning through interactive exercises. Bring your list - no question is off the table!
Experienced Liaison: Top Field Challenges and Techniques You Can Try Tomorrow
Susan Boydell, Partner, Barlow/McCarthy
Oh, the little things practices are doing to keep liaisons from meeting with their physicians. That's just one of the many challenges field staff face today trying to earn new referrals. Hear techniques and strategies you can use tomorrow to get past those little things that trip you up in the field.
Manager/Director Immersion: Leadership and Skill Development Strategies
Lisa Moore, System Director, Network Development and Physician Relations, UNC Health Care
This presentation will provide an overview of several strategies employed by UNC Health Care's Network Development and Physician Relations. This includes the employment of a career ladder program for experienced and high performing physician liaisons, a staff education series to promote educational opportunities, and skill development opportunities provided via special projects.
DEVELOPMENT TRACT - PART II
New Liaison: The Prefect Formula: Marketing Strategy + Outreach = Increased Volume and Loyalty
Jill Coyle, Oncology Physician Liaison Manager, MaineHealth Cancer Care Network
Discover the formula for success as a physician liaison to improve the bottom line for your organization. Add marketing strategy with targeted outreach efforts to increase referral volumes and physician loyalty. From spreadsheets to data mining, put the numbers behind your program. Jill Coyle, MaineHealth Cancer Care Network Physician Liaison, will walk through the metrics, research, and collaboration it takes to see a healthy return on investment for service lines, practices, and administration. She will give three takeaways you can start using when you return to your office.
Experienced Liaison: Leadership is Not a Title
Holly Aldridge, Manager - Business Development, Cook Children's Healthcare System
Nate Stark, Physician Liaison, Cook Children's Healthcare System
In it's essence, leadership is about influence. Learn how to grow your sphere of influence by recognizing what effective leadership is and how to develop into the leader you want to become.
Manager/Director Immersion: You Need Them More Than They Need You
Matthew Hughes, Director of Growth and Physician Relations, Nationwide Children's Hospital
These words, shared by a former boss about my sales team, have stuck with me throughout my career. This session will focus on situational leadership style, casting a vision for your team and management versus empowerment. Attendees will engage in interactive discussion around a variety of leadership scenarios.
Platinum Sponsor Presentation
Cape Regional Health System Case Study - How a Small Community Health System is Leveraging Bid Data for Targeted Outreach and Recruitment and Generating Service Line Growth
Aviva Zupancic, Associate Director, IQVIA
Mike Slusarz, Vice President, Marketing & Business Development, Cape Regional Health System
Cape Regional Health System is a small, regional integrated healthcare delivery system with a single flagship 170 bed hospital and over 60 community based employed primary care and specialist physicians. This session will showcase multiple examples to illustrate how even a small health system can leverage big data to prioritize physician outreach, pinpoint physician recruitment strategies, reduce referral leakage, drive growth in multiple service lines, and maximize new service line opportunities.
Platinum Sponsor Presentation
Doing More with Less - Leveraging Traditional and Innovative Marketing Activities
Trina A. Olson, Director of Physician Outreach, Multicare Deaconess Hospital
Akash Trivedi, AVP of Client Solutions, SymphonyRM
Liaisons today wear many hats - and while they are typically expected to increase system and/or service line growth, they rarely have the time to reach all providers in a consistent and efficient manner because of all these "extra" tasks. How do you leverage traditional and innovative marketing activities to reach more providers? Hear real-world use cases and best practices to help meet the needs of your provider community.
LIAISON BEST PRACTICES - PART III
EpicCare Link: Provider Connectivity through Physician Relations
Deidre M. Weber, Manager, Physician Relations, Spectrum Health
Spectrum Health Physician Relations department deployed EpicCare Link, a web-based, read-onlyversion of Hyperspace for independent community providers, rendering access to integral patient information and giving the ability to place lab, radiology, and referral orders directly to Spectrum Health. This implementation represented the largest activation of EpicCare Link by an Epic client to-date and served as a catalyst to expand connectivity to reach to community/independent providers.
Reducing Referral Leakage with Analytics
Robert Perkins, Outreach Services Director, Intermountain Healthcare
Reducing referral leakage presents opportunities for growth and improved patient care, but can be a difficult problem to tackle due to the complexities around data and the sensitivities around provider referral preferences. Using data from internal systems as well as third-party claims, Intermountain and partner SymphonyRM have developed a process for addressing leakage that targets effort where it is most needed and uses performance data to measure accomplishment.
Examine Ways to Bolster Your Competitive Edge
Jeannelle Preciado, Physician Relations Manager, La Peer Health Systems
Engaging physician staff which includes not only the office manager but the surgery scheduler, front desk, operator, and medical assistants. Understanding that these people will most likely dictate where the surgeon will perform his/her cases. My biggest achievement in this field is working every department that included surgery scheduling, front desk, billing, and concierge that made me undertand that it is not all about the physicians anymore when it comes to increase of patients.
LIAISON BEST PRACTICES - PART IV
Liaisons and Marketing: How to Make the Marriage REALLY Work
Deborah Scheetz, Service Line Marketing Director, Dayton Children's Hospital
Nancy Herin, Physician Relations Manager, Dayton Children's Hospital
Marketing and liaisons share the same goal: Growth! Then, why is it often difficult to communicate, set priorities and move the needle - together? In this session, you will learn about the collaborative culture at Dayton Children's and gain takeaway tips, techniques, and tools that work.
Traveling CME: A Physician Engagement Trail
Gabriel Flores, Provider Relations Manager, Oregon Health & Science University
This lecture will highlight OHSU's Traveling CME program. It will help identify new tactics to engage referring providers. We will discuss accreditation of CMEs, and present the value it provides.
Fast Track Your Reporting & Tracking in the Field to Build a Highly Engaged Physician Liaison Marketing Program
Kelley Knott, CEO, Intrepy Healthcare Marketing & Founder, Kelley Knott LLC
Justin Knott, Physician Liaison and Healthcare Marketer, Infectious Disease Consultants of Georgia
Learn how physician liaisons can effectively track and report while marketing in the field saving you time, increasing efficiency, and communicating with your team and physicians with ease.
Refreshment Break/Visit Exhibits
From Liaison to Leader: Lessons Learned on the Journey
Lauren Dudley, Vice President of Operations for HCA Healthcare, John Randolph Medical Center
Cameron M. McGregor, Chief Strategy Officer, Ms. Medicine
Facilitator: Tammy Tiller-Hewitt, Chief Executive Officer, Tiller-Hewitt HealthCare Strategies
"If you can see it, you can be it." You'll see and learn from experienced leaders in this fast-paced, interactive "Oprah-style" talk show-style. Find out how they leveraged their experience in physician outreach and liaison to advance into leadership. And, just like Oprah's show, they'll share best-seller book recommendations and favorite things every liaison should know about!
Intermountain Outreach Services; Combining Strategy and Vision to Deliver Results
Jim Sheets, Vice President for Outreach & TeleHealth Services, Intermountain Healthcare
As Vice President of Intermountain Outreach Services, Jim Sheets is responsible for setting the strategy and direction for outreach in support of the mission and vision of Intermountain Healthcare. Through the deployment of TeleHealth Services, clinical decision support and consultative partnerships, Intermountain is focused on helping elevate the level of care in communities throughout the Intermountain West. Jim will share key thoughts and insights regarding the evolving role of Intermountain Healthcare Outreach Services.