AAPL 2015 Webinar Series

  • 01 Jan 2015
  • 31 Dec 2015
  • Teleconference


  • Non-AAPL Member registration option: Fee is for one webinar only.
  • Office Use Only
  • Members who paid for series as part of their membership renewal.

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AAPL Webinar Series

Physician Onboarding and Retention

Learn how this important function can be an integral part of the Liaison team's core responsibilities.

Friday, December 11, 2015

12:00 noon (ET)

Learn how Einstein Healthcare Network's Physician Liaison team successfully hardwired a process for Physician on-boarding/retention.  Discover the increased value and visibility the liaison team has realized while leading this important process for new Physicians.


1)  Taking over Physician On-Boarding as a Liaison Department - Why and How?

2)  What are the benefits to the Liaison Department?

3)  Increased exposure/value to the network of the Liaison Department

Presented by:

Mary Molnar, MBA

Senior Director, Physician Liaison Services

Einstein Healthcare Network

Mary’s field of interest and expertise is physician relations and business development.  She began  her career in the Pharmaceutical Industry, first in field sales, then progressed into a sales training role.  Mary transitioned these skills, along with the achievement of an MBA in healthcare marketing to her current organization, Einstein Healthcare Network.  She worked with Senior Leadership to develop a start up business development/physician relations program for their new acute care hospital.   Once the hospital opened, Mary was promoted to Senior Director of Physician Liaison Services overseeing outreach for Einstein’s 3 acute care hospitals.  Mary holds a BA in Biology from Rosement College and an MBA in Healthcare Marketing from St. Joseph’s University.

Kate Hesson

Senior Director, Physician Liaison Services

Einstein Healthcare Network

Kate started her healthcare career at Independence Blue Cross in Philadelphia, working with network physicians.  She had responsibility for the NE Philadelphia region and later was chosen to manage the relationship for much of the Jefferson Health System as an Integrated Delivery System Coordinator.  Einstein Healthcare Network was Kate’s account, and in 2008, Einstein recruited her to start a liaison program for Einstein Medical Center Elkins Park.  She now oversees outreach for MossRehab, Einstein Medical Center Elkins Park and Einstein Medical Center Philadelphia.  Aside from physician relations, Kate’s interest is clinical integration and population health management.  Kate holds a BA in English Literature from Fordham University.


American Association
of Physician Liaisons, Inc.
461 Cochran Road, Box #246
Pittsburgh, PA 15228 USA

Phone: 571-402-AAPL (2275)
Fax: 412-344-0599
Email: contactaapl@gmail.com

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