Objectives:
1) Taking over Physician On-Boarding as a Liaison Department - Why and How?
2) What are the benefits to the Liaison Department?
3) Increased exposure/value to the network of the Liaison Department
Presented by:
Mary Molnar, MBA
Senior Director, Physician Liaison Services
Einstein Healthcare Network
Mary’s field of interest and expertise is physician relations and business development. She began her career in the Pharmaceutical Industry, first in field sales, then progressed into a sales training role. Mary transitioned these skills, along with the achievement of an MBA in healthcare marketing to her current organization, Einstein Healthcare Network. She worked with Senior Leadership to develop a start up business development/physician relations program for their new acute care hospital. Once the hospital opened, Mary was promoted to Senior Director of Physician Liaison Services overseeing outreach for Einstein’s 3 acute care hospitals. Mary holds a BA in Biology from Rosement College and an MBA in Healthcare Marketing from St. Joseph’s University.
Kate Hesson
Senior Director, Physician Liaison Services
Einstein Healthcare Network
Kate started her healthcare career at Independence Blue Cross in Philadelphia, working with network physicians. She had responsibility for the NE Philadelphia region and later was chosen to manage the relationship for much of the Jefferson Health System as an Integrated Delivery System Coordinator. Einstein Healthcare Network was Kate’s account, and in 2008, Einstein recruited her to start a liaison program for Einstein Medical Center Elkins Park. She now oversees outreach for MossRehab, Einstein Medical Center Elkins Park and Einstein Medical Center Philadelphia. Aside from physician relations, Kate’s interest is clinical integration and population health management. Kate holds a BA in English Literature from Fordham University.
