Physician Liaison Start Up Program Educational Series Webinar

  • 28 Oct 2014
  • 2:00 PM - 3:00 PM
  • GoToMeeting Teleconference


  • Members enjoy a discounted rate of $50 for the entire series so consider joining AAPL if you are not currently a member. Members can watch archives of any webinars previously missed.
  • Each webinar is $75 and there is a series of six in 2014. Members enjoy a discounted rate of $50 for the entire series so consider joining AAPL if you are not currently a member.
  • Administrative Use Only

Registration is closed

AAPL 2014 Educational Webinar Series

Members who have paid for the full series do NOT need to re-register each time. 

You will be sent a unique participation link one week prior to the next webinar and then again a reminder link the day before the presentation.

We are excited to announce the AAPL 2014 Webinar Series.  These webinars will serve as a vehicle for providing education and value to AAPL members covering a variety of topics pertinent to physician liaisons.  This year we will offer two separate series; our Educational Series and our new Sponsor Series.

Registration Cost

The Educational Series will be offered for $50 for a total of six webinars for AAPL members and $75 each for non-members. 

In addition, we included five physician liaison targeted webinars as part of our Sponsor Series, that will presented by our Platinum and Gold Level Sponsors as a supplement at no additional charge.  Our Vendor Partners can offer their knowledge and expertise, but may have some liberty in presenting product demonstrations.

Our 2014 Vendor Sponsors are:

 Marketware – Platinum Level
The Advisory Board Company – Platinum Level
Tea Leaves Health - Platinum Level
Evariant – Gold Level
 IMS Health - Gold Level

Join us for our next webinar on Tuesday,
October 28, 2014 at 2:00 pm, EST.

Physician Liaison Start Up Program

Presented by Joan Brewer, Referral Relations Manager, Billings Clinic
Susan Blane, Director, Market Development,
PeaceHealth Oregon West Network

Topic Overview:

Pre-Planning: How was need for program/position identified? How was need justified? How was the stage set?

Strategic plan

Operational Plan

Implementation- Where to start? What are must haves?

Lessons Learned So Far


  1. Explore pre physician liaison program planning process
  2. Describe the differences between a referral relations program vs. physician liaison vs. a sales program
  3. Identify key must haves for successful programs


Topics and Speakers for the remaining webinars in our Education series

Wednesday, November 5, 2014 - 12 Noon, EST

Presented by Laurie Slater, Corporate Health Group and Mary Molnar, Einstein Medical Center

Are you at a loss with where to begin when defining or presenting ROI for your physician relations program?  Or, are you at a standstill with what you started to design?  Do you want to seek advice from others in order to adopt a model?  Learn from an academic system how they internally sold their concepts, the detail around how they utilized resources, organized their process, assigned measurement, increased volume and learned to report their ROI.

Friday, November 14, 2014 - 12 Noon, EST

Presented by Suzanne Sawyer, Chief Marketing Officer for Penn Medicine

Whether an organization seeks to grow volume, enhance customer service, or improve care management, the Physician Relations team is an essential resource.  But this group is part of a larger strategic ecosystem.  By collaborating closely with colleagues in the Strategic Marketing function, each group can have an increased understanding of the broader market.  Together, they can develop and execute integrated plans, and understand how their collective effort impacts the organization’s goals.

Past Webinars:

February 7, 2014 - Leveraging Referral Analytics to Grow Market Share - Presented by:  Crimson Marketing Advantage

March 21, 2014 - Our New Normal:  How to Adapt by Building ROI Metrics for Physician Relations -
Presented by: Laurie Slater, Corporate Health Group

Wednesday, April 30 2014 -  ICD 10
Presented by Lisa Asbell, CEO, RN, ICD Specialist, TrainRX

Friday, June 27, 2014 - Chasing Down Referral Development
Presented by Heather Susnik, Marketware

Tuesday, August 5, 2014 - Exposing Social Media and Networking in Your Physician Market - Presented by:  Gary Druckenmiller, Evariant

Tuesday, September 30, 2014 - Physician Alignment Changes and Challenges - Presented by:  Patrick Stach, Bridget Macy and Vishal Dass, IMS Health

American Association
of Physician Liaisons, Inc.
461 Cochran Road, Box #246
Pittsburgh, PA 15228 USA

Phone: 571-402-AAPL (2275)
Fax: 412-344-0599

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