AAPL 2014 Educational Webinar Series
Members who have paid for the full series do NOT need to re-register each time.
You will be sent a unique participation link one week prior to the next webinar and then again a reminder link the day before the presentation.
We are excited to announce the AAPL 2014 Webinar Series. These webinars will serve as a vehicle for providing education and value to AAPL members covering a variety of topics pertinent to physician liaisons. This year we will offer two separate series; our Educational Series and our new Sponsor Series.
Registration Cost
The Educational Series will be offered for $50 for a total of six webinars for AAPL members and $75 each for non-members.
In addition, we included five physician liaison targeted webinars as part of our Sponsor Series, that will presented by our Platinum and Gold Level Sponsors as a supplement at no additional charge. Our Vendor Partners can offer their knowledge and expertise, but may have some liberty in presenting product demonstrations.
Our 2014 Vendor Sponsors are:
Marketware – Platinum Level
The Advisory Board Company – Platinum Level
Tea Leaves Health - Platinum Level
Evariant – Gold Level
IMS Health - Gold Level
Join us for our next webinar on Tuesday,
October 28, 2014 at 2:00 pm, EST.
Physician Liaison Start Up Program
Presented by Joan Brewer, Referral Relations Manager, Billings Clinic
and
Susan Blane, Director, Market Development,
PeaceHealth Oregon West Network
Topic Overview:
Pre-Planning: How was need for program/position identified? How was need justified? How was the stage set?
Strategic plan
Operational Plan
Implementation- Where to start? What are must haves?
Lessons Learned So Far
Objectives:
- Explore pre physician liaison program planning process
- Describe the differences between a referral relations program vs. physician liaison vs. a sales program
- Identify key must haves for successful programs
FUTURE WEBINARS
Topics and Speakers for the remaining webinars in our Education series
Wednesday, November 5, 2014 - 12 Noon, EST
PART 2 ROI: RUNNING OUT OF IDEAS?
Presented by Laurie Slater, Corporate Health Group and Mary Molnar, Einstein Medical Center
Abstract
Are you at a loss with where to begin when defining or presenting ROI for your physician relations program? Or, are you at a standstill with what you started to design? Do you want to seek advice from others in order to adopt a model? Learn from an academic system how they internally sold their concepts, the detail around how they utilized resources, organized their process, assigned measurement, increased volume and learned to report their ROI.
Friday, November 14, 2014 - 12 Noon, EST
CREATING SYNERGY BETWEEN CONSUMER AND PHYSICIAN MARKETING
Presented by Suzanne Sawyer, Chief Marketing Officer for Penn Medicine
Abstract
Whether an organization seeks to grow volume, enhance customer service, or improve care management, the Physician Relations team is an essential resource. But this group is part of a larger strategic ecosystem. By collaborating closely with colleagues in the Strategic Marketing function, each group can have an increased understanding of the broader market. Together, they can develop and execute integrated plans, and understand how their collective effort impacts the organization’s goals.
Past Webinars:
February 7, 2014 - Leveraging Referral Analytics to Grow Market Share - Presented by: Crimson Marketing Advantage
March 21, 2014 - Our New Normal: How to Adapt by Building ROI Metrics for Physician Relations - Presented by: Laurie Slater, Corporate Health Group
Wednesday, April 30 2014 - ICD 10
Presented by Lisa Asbell, CEO, RN, ICD Specialist, TrainRX
Friday, June 27, 2014 - Chasing Down Referral Development
Presented by Heather Susnik, Marketware
Tuesday, August 5, 2014 - Exposing Social Media and Networking in Your Physician Market - Presented by: Gary Druckenmiller, Evariant
Tuesday, September 30, 2014 - Physician Alignment Changes and Challenges - Presented by: Patrick Stach, Bridget Macy and Vishal Dass, IMS Health
