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Description Ready to shift your organization's focus from retention to growth? In this instructional webinar, we'll outline five essential strategies for boosting your physician outreach program. You'll learn how to quickly identify the markets and service lines with the most ROI, and how to hire a growth-oriented physician liaison team. We'll also explain how to leverage PRM software to help liaisons optimize their target lists and how Augusta University Health used robust healthcare data anyalytics to realign their physician liaisons towards key growth initiatives. Other profitability takeaways include how to: set smart, relatable benchmarks; efficiently monitor and act on outreach results; and effectively share wins through data-driven storytelling and accurate referral value calculations. Attend this webinar for an actionable plan to drive your team's physician outreach success!
Data-driven insights to prioritize which markets/service lines are primed for growth
Best practices for hiring growth-focused physician liaisons and ongoing training initiatives
Proven methods to track, quantify, and propel your physician outreach program's return on visit
About the Presenters Mrs. Mobley received her undergraduate degree at Georgia State University and her graduate degree in Mass Communications at the University of South Carolina. She has sixteen years of marketing healthcare experience. As the Director of Outreach for Augusta University Health, she helps build collaborative relationships within the region. She leads the outreach team, which conducts strategic on-site visits with community physicians in order to build strong relationships, provide education on complex care services and identify the needs of referring providers.
As a Senior Client Success Manager for Marketware, Josh partners with clients to identify growth opportunities through Marketware’s relationship management and analytics technology. Previously, he served in the marketing department for an oncology group, where he led a physician liaison team in the competitive Houston market. Later this year, he will graduate with his Executive MBA in Healthcare Management from the University of Texas at Tyler.
Leading Change in a Disengaged World
Friday, June 7, 2019
Dan Diamond, MD Principal, NogginStorm
Description We all want to make a difference. But in a culture of increasing disengagement and burnout, it's more challenging than ever to inspire significant change. Unfortunately, as professional problem solvers, our current strategy might be making things worse. It's time for a new approach. There is hope if you're willing to roll up your sleeves and get involved.
Describe how focusing on disengagement/engagement may be making things worse
Understand how to use the law of target fixation to improve your success
Describe the mindset that enables people to become victims under pressure when resources are scarce and times are tough
About the Presenter Dr. Dan Diamond equips leaders and teams to thrive under pressure in the midst of tremendous change. His strategies aren't just theoretical fluff; he knows what he's talking about. He was the Director of the Medical Triage Unit at the New Orleans Convention Center following Hurricane Katrina, he led one of the first medical teams into Haiti following their devastating earthquake, and he was one of the first to deploy to the Philippines following Typhoon Yolanda (Haiyan).
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