AAPL offers 8-12 complimentary educational webinars per year to current AAPL members! Participate in the webinar in real time or view archived webinars at your convenience.  The cost of the webinars is included in annual AAPL membership dues.  The webinar registration link will be emailed to all members in the Thursday E-Update.  Archived Webinars are always available to current AAPL members.

Registration link for the webinar will be sent to all current AAPL Members in our weekly update.

3 Strategies for Growth-Oriented Physician Outreach
Friday, May 17, 2019

Sponsored by 

Teri Mobley
Director of Outreach, Augusta University Health

Josh Cameron
Senior Client Success Manager, Marketware

Ready to shift your organization's focus from retention to growth? In this instructional webinar, we'll outline five essential strategies for boosting your physician outreach program. You'll learn how to quickly identify the markets and service lines with the most ROI, and how to hire a growth-oriented physician liaison team. We'll also explain how to leverage PRM software to help liaisons optimize their target lists and how Augusta University Health used robust healthcare data anyalytics to realign their physician liaisons towards key growth initiatives. Other profitability takeaways include how to: set smart, relatable benchmarks; efficiently monitor and act on outreach results; and effectively share wins through data-driven storytelling and accurate referral value calculations. Attend this webinar for an actionable plan to drive your team's physician outreach success!

Learning Objectives

  • Data-driven insights to prioritize which markets/service lines are primed for growth
  • Best practices for hiring growth-focused physician liaisons and ongoing training initiatives
  • Proven methods to track, quantify, and propel your physician outreach program's return on visit

About the Presenters
Mrs. Mobley received her undergraduate degree at Georgia State University and her graduate degree in Mass Communications at the University of South Carolina. She has sixteen years of marketing healthcare experience. As the Director of Outreach for Augusta University Health, she helps build collaborative relationships within the region. She leads the outreach team, which conducts strategic on-site visits with community physicians in order to build strong relationships, provide education on complex care services and identify the needs of referring providers.

As a Senior Client Success Manager for Marketware, Josh partners with clients to identify growth opportunities through Marketware’s relationship management and analytics technology. Previously, he served in the marketing department for an oncology group, where he led a physician liaison team in the competitive Houston market. Later this year, he will graduate with his Executive MBA in Healthcare Management from the University of Texas at Tyler.

Leading Change in a Disengaged World
Friday, June 7, 2019

Dan Diamond, MD
Principal, NogginStorm

We all want to make a difference. But in a culture of increasing disengagement and burnout, it's more challenging than ever to inspire significant change. Unfortunately, as professional problem solvers, our current strategy might be making things worse. It's time for a new approach. There is hope if you're willing to roll up your sleeves and get involved.

Learning Objectives

  • Describe how focusing on disengagement/engagement may be making things worse
  • Understand how to use the law of target fixation to improve your success
  • Describe the mindset that enables people to become victims under pressure when resources are scarce and times are tough

About the Presenter
Dr. Dan Diamond equips leaders and teams to thrive under pressure in the midst of tremendous change. His strategies aren't just theoretical fluff; he knows what he's talking about. He was the Director of the Medical Triage Unit at the New Orleans Convention Center following Hurricane Katrina, he led one of the first medical teams into Haiti following their devastating earthquake, and he was one of the first to deploy to the Philippines following Typhoon Yolanda (Haiyan).

Not a member yet? Join now to participate in this webinar, free of charge.

Registration link for the webinar will be sent to all current AAPL Members in our weekly update.

Questions may be directed to AAPL Headquarters
Barbara Hamschin at contact AAPL@gmail.com

American Association
of Physician Liaisons, Inc.
461 Cochran Road, Box #246
Pittsburgh, PA 15228 USA

Phone: 571-402-AAPL (2275)
Fax: 412-344-0599
Email: contactaapl@gmail.com

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