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Registration link for the webinar will be sent to all current AAPL Members in our weekly update.

Cape Regional Health System - A Small Community Health System Leveraging Big Data for Targeted Outreach, Recruitment and Growth

Friday, October 25, 2019
12:00 noon - 1:00 pm EST

Sponsored by

Mike Sluarz
Vice President, Marketing & Business Development
Cape Regional Health System

Aviva Zupancic
Associate Director


Cape Regional Health System is a small, regional integrated healthcare delivery system with a single flagship 170 bed hospital and over 60 community based employed primary care and specialist physicians. This session will showcase multiple examples to illustrate how even a small health system can leverage big data to prioritize physician outreach, pinpoint physician recruitment strategies, reduce referral leakage, drive growth in multiple service lines, and maximize new service line opportunities.

Learning Objectives

  • How to leverage big data to prioritize physician outreach and pinpoint physician recruitment strategies no matter the size of your organization

  • Understand referral leakage for your organization to drive growth in multiple service lines no matter the size of your organization

  • Maximize new service line opportunities no matter the size of your organization

About the Presenters

Mike Slusarz is a seasoned marketing, advertising, communications, and branding professional with over 30 years of experience in brand management, advertising, strategic marketing, and corporate communications. He is currently the Vice President of Marketing & Business Development at Cape Regional Health System and has held senior leadership positions with Barnabas Health, New Jersey's largest health care delivery system and The Marathon Group, an award-winning advertising and branding firm.

Aviva Zupancic is a seasoned healthcare intelligence professional with 15 years of experience and is responsible for the full life cycle of provider client engagements, specializing in design and user support for both PRM and the reporting interfaces for provider intelligence analytics. Aviva specializes in making provider intelligence easy to understand and use across the healthcare continuum.


DIY Physician Growth Strategies: Using Data to Do It Yourself

Friday, November 8, 2019
12:00 noon - 1:00 pm EST

Sponsored by

Ty Tillery
Lead Client Strategist
Welltok, formerly Tea Leaves Health

Alicia Sanchez
Physician Liaison and Business Analyst
Presbyterian Healthcare Services


Need to focus your liaison efforts around the most important provider targets? Have a new specialist who recently joined your organization? Want to more effectively align internal providers? Looking for a new opportunities to keep more referrals within your system in order to grow a specific service line? Physician relationship management tools like Physicianology allow you to get much more detailed information about your physicians and their behaviors so you can make informed and strategic decisions.

Learning Objectives

  • Identify important providers quickly to devise data-driven service line strategies.

  • Execute action plans designed to reduce service line leakage.

  • Measure the results of liaison outreach efforts

About the Presenters

Ty Tillery is a Lead Client Strategist for Welltok, supporting the Physicianology application. In this role, Ty works with healthcare systems by enhancing their growth strategies using market data and industry best practices. Drawing from 14 years of healthcare experience, Ty has an extensive background in physician relations, strategic marketing, and service line growth strategy.

Before joining Welltok, Ty was a successful physician liaison for MD Anderson Cancer Center and was a six-year member of AAPL. Over the years, Ty has also worked as a strategy consultant for Houston Methodist Hospital, and with Johnson & Johnson. Ty lives in Austin, TX and studied at the University of Houston for his MBA and at Washington University in St. Louis for his B.S.

In her current role, Sanchez works with a select group of providers at Presbyterian. Prior to joining the team in late February of 2019, Sanchez served as the Executive Assistant to Clay Holderman, Executive Vice President and Chief Operating Officer for PHS, where she gained valuable insight into strategic priorities and system operations.

Prior to joining Presbyterian in 2016, Sanchez served as a Program Administrator for the UNM Health System. There, Sanchez worked to develop, plan and coordinate operational, clinical and strategic priorities.
Sanchez holds a bachelor’s in Business Administration and Operations Management from the University of Southern New Hampshire.  

Questions may be directed to AAPL Headquarters
Barbara Hamschin at contact AAPL@gmail.com

American Association
of Physician Liaisons, Inc.
461 Cochran Road, Box #246
Pittsburgh, PA 15228 USA

Phone: 571-402-AAPL (2275)
Fax: 412-344-0599
Email: contactaapl@gmail.com

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