It's that time of year again! We are now accepting presentation proposals for our  AAPL 2021 Virtual Annual Conference which will take place June 16-17, 2021 on our Virtual Event Platform, Airmeet.

Each year, the AAPL invites Physician Liaisons from across the country to share their best practices, insights, and work experiences. Whether you've been in your position for years, lead a team, and/or are new to the Physician Liaison world, we want to hear from you! Please take a moment to review the AAPL conference goals and what we are looking for in a speaker to help you prepare your proposal.

AAPL 2021 Virtual Annual Conference Presenter Submission 

Conference Goals
The AAPL Annual Conference is your chance to network, share ideas, receive insight and direction on the ever-changing Physician Liaison role, while celebrating the dynamics of being a Physician Liaison in a positive, like-minded, and diverse environment.

Conference topics and networking opportunities are a direct result of feedback from you, our AAPL colleagues. Our membership is our strongest resource and asset. We lean on each of you to help us deliver a robust annual conference, full of relevant and meaningful topics. Whether you are a new Physician Liaison, a seasoned Physician Liaison and/or a Program Manager/Director, sharing your perspective and experience is what makes this annual conference one of the most anticipated conferences in the Physician Liaison industry.

Our goal is to provide you with the opportunity to connect and learn from one another. You will have the chance to compare notes on industry trends, best practices, future insights into the Physician Liaison career path, and all things needed to be successful while making an immediate impact when you return to your organization.

What We Are Looking For in a Speaker

Mix of Content and Perspectives Our conference focuses on topics related to the Physician Liaison and we actively seek talks which address a wide range of related topics, varying in levels of expertise. The following is a list of topic categories. 

Physician Marketing/Physician Strategy

• Marketing To, With & For Physicians
• Messaging Strategies
• Using Creativity to Set Yourself Apart

Physician Relations & Sales

• Referral Development/Planning for Success
• Sales Strategies & Management 
• Physician Satisfaction, Experience & Loyalty
• Outreach in the Virtual Climate 
• The Solo Liaison and How to Navigate to Success

Director/Leader

• Leading High Performing Teams
• How Departments Structure Their Teams
• Building your Department Brand
• Measurement of team performance  

Proposal Review Process
Proposal selection is based on the following criteria:

• Addresses at least one of the topics of interest
• Relevancy and timeliness of the topic
• Advances the skills and knowledge of the Physician Liaison profession
• Demonstrates a best practice and/or innovative idea
• Case study examples highlight demonstrable organizational impact, clear results, and the "how to's"
• Provides an applicable takeaway
• Preferred speaker qualifications: current healthcare Physician Liaison, Manager, or Director

Diverse Group of Speakers We welcome first time liaisons, industry experts, and everyone in between. Combined, we have a tremendous amount of healthcare, management, and business development experience. We value everyone's unique employment path that brought you into the Physician Liaison field. We especially welcome talks that showcase best practices in the four areas of interest: 1) Academic Institutions, 2) Community Hospitals, 3) Children's Hospitals, and 4) Independent Medical Groups.

Audience Considerations When shaping your proposal, please clearly define your audience. If you are submitting a proposal for a plenary talk, please take into account the mix of levels of expertise, skill sets, and variety of institutions. Your talk should be relevant to most, if not all, attendees.

Submissions will be reviewed by the AAPL 2021 Virtual Annual Conference Planning Committee and applicants will be notified by Friday, March 19, 2021.