Continental Breakfast/New Member Ice Breaker Breakfast
Tom Anderson - AAPL President
Opening Keynote - The R3 Effects of Change Management
Tamekia MizLadi Smith, CEO, EDU Arts, LLC
In this engaging talk, Tamekia will explore how to overcome resistance, the importance of understanding relevance and the power of resilience.
Refreshment Break/Visit Exhibits
LIAISON BEST PRACTICES - PART I
Liaison 2.0 - Taking Your Game to the Next Level
Trent Hickes, Manager, Physician Liaison Services, Cone Health
It's a new era of healthcare, and it's time to rethink the Physician Liaison value proposition. In the spirit of this year's conference theme, "Exploring New Frontiers," this presentation will equip and encourage you to get real with yourself, harness the power of synergy, and become a vital partner in your organization's strategic growth initiatives.
Expanding Access Across a Large Geographic Footprint
Maegan Vidal, Physician Outreach Liaison,
Randall Children's Hospital at Legacy Emanuel
This presentation focuses on how physician liaisons can grow their hospital's regional market share and relationships through specialty outreach clinics far away from the urban core.
Unique Strategies in a Competitive Market
Gus Abt, Senior Physician Relations Consultant, University of Utah Health
Stacy McNichol, Senior Physician Relations Consultant, University of Utah Health
Join us to learn more about our unique and robust department approach to supporting the University of Utah's business development mission. We will share our strategic approach to regional outreach and focus on the importance of engaging and partnering with two key contacts within a medical practice, the practice manager and support staff.
Diamond Sponsor Presentation
The Data that Binds: Understanding and Using Claims Data to Unify Disparate Markets
Ty Tillery, Lead Strategist, Welltok
James Finnen, Senior Physician Liaison, Baylor Scott & White Health
To effectively develop your strategic plan, health systems need to include an approach for informing and engaging physicians. An effective place to start is an accurate, ongoing view of the practice profile of all providers in their service area, not just employed or affiliated providers. And this goes for your primary care providers, mid-levels, specialists, and surgeons. In other words, all key providers that are involved in a patient’s care. It is important to have a golden record for all the provider related attributes including an understanding of their case mix, payer mix, referral patterns, and procedure volumes by facility so you get a full 360 degree view of a given practice composition which can be used to inform which providers you want to acquire or engage to align with your growth initiatives and to minimize leakage and outmigration from your network. Learn how you can use claims data to help map your journey in targeting the right physicians for growth and re-engagement if needed.
LIAISON BEST PRACTICES - PART II
The Power of Preparation and Playing Dumb - Craft Messaging to Uncover Big Opportunities
Darren Burch, Physician Outreach Liaison, Legacy Health System
As physician liaisons, we often and unknowingly, leave opportunity on the table because we didn't do our research, didn't read the audience, didn't ask the question, or didn't act dumb enough! This lecture will explain how to make your physician encounters better by uncovering big opportunities...all while secretly playing dumb!
Reaping the Benefits of a More Value Focused Physician Relationship
Tracie L. Fillerup, Senior Provider Liaison, Intermountain Healthcare
Patrick B. Gallagher, Outreach Partner, Intermountain Healthcare
Intermountain Healthcare has transitioned to a Generalist model for our Outreach Physician Liaison team. We have found that the transition to a single Liaison in a geographic territory has created a more value-based relationship with the providers and their staff. We would like to share our experience of the transition and the value it has brought to our providers, clinical programs, and healthcare system.
Physician Relations Leader Intensive
Kriss Barlow, Principal, Barlow/McCarthy
Susan Boydell, Partner, Barlow/McCarthy
Today's physician relations leaders, whether by title or by function, are under tremendous scrutiny. As organizations focus on viability and growth, physician relations becomes a critical element for referral growth and in-network capture, as well as strategic acquisition and alignment. Our program leaders must be able to juggle the strategic needs of the organization with the very tactical obligations at the field staff level. Talented leaders need special skills and tools for success. This workshop will provide insights and education but is designed for interactive learning and sharing among attendees.
PHYSICIAN PANEL DISCUSSION
Our Value, Their Value... A Candid Discussion with Doctors about Liaison Visits and Life from their Side of the Stethoscope
Jonathan Barlow, MD, Orthopedic Surgeon, Mayo Clinic
Daniel Chappell, DO, Family Practice Physician, Ogden Clinic
Marcus D. Mazur, MD, Neurosurgeon, University of Utah
Having one hour of a physician's undivided attention would be a dream come true for most all physician liaisons. AAPL is bringing this opportunity to you! Attend this unique, interactive session to better understand how you can bring value to physicians, their patients, and their practice.
At the conclusion of this session, participants will be better able to:
Refreshment Break/Visit Exhibits
Platinum Sponsor Presentation
The Next Frontier: Helping Providers Push the Boundaries of Practice Development
Carrie Bennett, Chief Operating Officer, Marketware
Rebeca Mitchell, Tampa General Hospital
While physicians receive extensive education and training in their field of expertise, these experiences do not necessarily prepare them to tackle practice development. Even those who have been in private practice before can often benefit from a road map lined with pioneering strategies. Whether your provider is entering private practice for the first time, relocating to your market or establishing a new satellite office, this discussion will identify some of the key things liaisons can do to support providers adapt to their next frontier.
Surviving and Thriving with your Multigenerational Team
Dixie Weber, MS, BSN, RN National Director of Healthcare Programs, Family to Family Support Network
Supporting, engaging, and benefiting from a multigenerational workforce is paramount in today's healthcare work environment. This presentation focuses on common misperceptions and impressions, identifies practice-based approaches, and discusses the current and future state of healthcare's workforce.